Adobe announced the acquisition of project management tool Workfront for $1.5 billion at the start of November.
Utah-based Workfront is a task management and collaboration tool that operates in a highly competitive space alongside the likes of Microsoft Project and Planner, Wrike, Asana, Smartsheet, Liquid Planner, monday.com, Jira, Trello and Clarizen. Unlike those firms, it focuses on specifically helping marketing professionals get their work done, aligning well with Adobe — specifically its Experience Cloud product.
Workfront counted 3,000 customers and 1 million users at the time of the acquisition, including a number of shared customers with Adobe, such as Deloitte, Under Armour, Nordstrom, Prudential Financial, T-Mobile, and The Home Depot.
“Adobe and Workfront share a common affinity to help the modern marketer thrive in an ever-evolving, increasingly demanding setting,” Workfront CEO Alex Shootman – who will remain in the role – said in a statement. “We’re excited to join Adobe and believe this will be a tremendous opportunity for our customers and partners.”
SOURCE Computer World
